CHFA 2016 CONFERENCE Program

Vancouver Convention Centre, West Building, Vancouver, BC

May 12 & 13, 2016

Vancouver’s most dynamic event where Biovalens will be present with its latest products. If you care about your health, it’s the only trade show you need to attend this spring.

Thursday, May 12

9:00 a.m.   –    4:00 p.m. Retailer Executive Forum – A Taste of Rising Stars. This forum will feature content developed specifically for retail managers in the natural foods industry and will be an exclusive offering for CHFA Members.  VCC East Building, Room 2. Presenters: Carolee Colter is a member of CDS Consulting Co-op.  She has consulted for the natural foods industry for over 30 years, specializing in personnel management and organizational development. Mark Mulcahy, an award winning retail consultant, organic advocate and educator. He is the owner of Organic Options, which provides produce consulting and educational services for co-ops and independent retailers worldwide. Allen Seidner is principal of Thought For Food Consulting, working helping organic and natural foods retailers achieve excellence in foodservice operations and leadership development. Thought For Food specializes in foodservice design, development and operations, and is engaged exclusively with organic and natural operations.

11:00 a.m. –   5:00 p.m.  Regulatory Forum.  VCC East Building, Room 1. Join CHFA West Regulatory Forum to gain important insight into recent regulatory developments in the Canadian Natural Health Product (NHP) and food sectors.  Senior officials from Health Canada’s Natural and Non-prescription Health Products Directorate, Health Products and Food Branch Inspectorate and Food Directorate have been confirmed to speak. In addition, participation by the Marketed Health Products Directorate and the Canadian Food Inspection Agency is pending. Government speakers will address key topics including sampling of NHPs, status of the Consumer Health Products Framework, Compliance and Monitoring Program for NHPs, transparency initiatives, Supplemented Food guidance, nutrition labeling modernization and much more.

1:00 p.m.   –   3:30 p.m.  Genuine Health’s Annual Ivy Pull with the Stanley Park Ecology Society. Be prepared to learn a lot, get your hands dirty, and feel great!  The event will include a scenic nature walk as well as light snacks and refreshments. Transportation will be provided.

Friday, May 13

9:30 a.m. – 10:30 a.m. Cracking the Code of Customer Service Cracking the Code of Customer Service

VCC West Building, Room 215. This session looks at the four dimensions of service excellence. First, we’ll look at the attributes of a strong service culture and how to build such a culture. Second, we explore a research-based customer service framework that you can implement immediately; it is both pragmatic and proven. Third, we examine how to hard-wire accountability for great service throughout your organization. The speaker is Dr. Mark Colgate B.Sc., PhD is Professor and Associate Dean at the Gustavson School of Business, University of Victoria, Canada.

9:30 a.m.   –   10:30 a.m. Employee Performance Management – Beyond the Annual Review. VCC West Building, Room 218. Employee performance management is an essential tool for high-performing organizations, and it is one of a manager’s most important responsibilities. The success or failure of performance management depends on the philosophy underlying it, its connection to business strategy and the attitudes and skills of those responsible for it.  Facilitator: Hilary Bauder is a senior HR leader and strong generalist practitioner with +17 years of experience in the Natural Foods industry. Panelists: Robert Assaf is the President of Kardish Health Food Centre. Shaun Daniels is the General Manager of Nature’s Fare Markets and three time recipient of the CHFA Brock Elliot Retailer of the Year Award.

10:45 a.m. –   11:45 a.m. Create Impulse Merchandising To Grow Sales. VCC West Building, Room 208. Award winning retail consultant and organic advocate, Mark Mulcahy of Rising Stars Leadership Group presents a dynamic merchandising slideshow. This excerpt from the advanced three-day Rising Stars 2 seminar will give you innovative ideas for sampling, building displays and cross-merchandising. Mark Mulcahy is owner of Organic Options, a provider of produce consulting and educational services for co-ops and independent retailers worldwide.

10:45 a.m. – 12:00 p.m. Leveraging Strategy in Sustainability – A Successful Business Strategy to Increase Competitiveness. VCC West Building, Room 217. Consumers are becoming more aware of the global sustainability challenges that exist in the world. They believe that their purchases are a representation of their values. Thus the emergence of the “conscious consumer” who cares both about the social and environmental performance of a company, including its supply chain. This interactive workshop is right for you if you are ready to really dive in to sustainability as it relates to your business.

1:00 p.m. – 2:30 p.m. Quality Assurance and the Importance of Transparency. VCC West Building, Room 208. What are the risks related to the products and how do we build trust in our products?  It all comes down to transparency in the supply chain and delivering quality products to the consumer. Attend this session as we share examples of companies who have implemented quality programs and how these programs increase consumer confidence in the products.  We’ll also provide updates on relevant testing protocols and best practices for the validation of ingredients so that you can better identify your risks.

1:15 p.m. – 6:00 p.m. Product Education Sessions.

2:45 p.m. – 3:45 p.m. Building Consumer Trust. VCC West Building, Room 208. There has been a lot of media attention on the natural health products industry, particularly concerning DNA testing. Unfortunately, this media attention has created confusion and mistrust for consumers. The stakes are high and immediate action is required. What can we do to regain consumer trust and ensure the continued growth of the natural health products sector?  The panelists, Mark Blumenthal and Robert Craven, will provide information on some of the solutions that are currently available and the importance of transparency. They also invite the audience to join in a robust Q-and-A period to share concerns and insights about this important issue. Mark Blumenthal is the Founder and Executive Director of the American Botanical Council (ABC), the leading independent, non-profit organization dedicated to disseminating accurate, reliable, and responsible information on herbs and medicinal plants. Robert U. Craven, is the CEO of FoodState – a company that has been mastering the art & science of whole food supplements since 1973 and markets under the MegaFood brand name.

4:00 p.m. – 4:45 p.m. GMO Update. VCC West Building, Room 208. Labeling of genetically modified foods has always been on the minds of CHFA members. Lucy Sharratt, Coordinator of the Canadian Biotechnology Action Network (CBAN) is confirmed to speak. Lucy Sharratt works in Ottawa as the Coordinator of the Canadian Biotechnology Action Network, also known as CBAN. CBAN is a campaign coalition of 18 organizations including farmer associations, environmental groups and international development organizations, all of which have various concerns about genetic engineering.

6:00 p.m. – 7:00 p.m. Member Welcome Reception. VCC West Building, Room 118. This reception is a great way to kick off the weekend, so be sure to add it to your Friday evening plans.

Saturday, May 14

8:30 a.m. – 9:50 a.m. Member Breakfast – CHFA Market Insights VCC West Building, Room 118. Retailers receive a Free Gift just for attending! Not only will you enjoy a hearty breakfast but you’ll also receive a complimentary Juice Box Topaz 2200.  This portable juice pack provides enough power to recharge your iPad, smart phone, camera – you name it! This event is open only to CHFA Members and pre-registration is strongly recommended.